Training Resources

For most agency work, we recommend starting with Claude for its strong analysis and writing capabilities, or ChatGPT Plus for its wide plugin ecosystem. Use Perplexity when you need research with citations. Start with one tool and master it before adding others.

Start by demonstrating value: show a before/after of a task completed with AI (e.g., research that took 2 hours now takes 10 minutes). Share your time savings. Offer to help colleagues with their first AI-assisted task. Build a shared prompt library to make it easy for others to start.

Always verify important facts, especially dates, statistics, and claims. Use AI outputs as a starting point, not final copy. For research, use Perplexity which provides citations. Ask AI to show its reasoning or provide sources. When in doubt, cross-reference with reliable sources.

Yes, but with care. AI is a tool, like Photoshop or Excel. You're still responsible for quality and accuracy. Don't share confidential client data with AI unless you're using enterprise versions with privacy guarantees. Always review and refine AI outputs before delivering. Check your agency's AI policy.

Track two things: Time saved (log tasks completed with AI and estimate previous time) and Quality improvements (more thorough research, better content, fewer revisions). Use our ROI tracking spreadsheet. Most teams see 10-15 hours saved per person per week once proficient.